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Managing Your Brand Presence On A Budget
Your brand is your business identity. Unfortunately, for small businesses and solo-entrepreneurs, building a brand presence that can compete against global organizations can seem like an impossible task. Ultimately, branding strategies come at a cost. As such, it’s not uncommon for small businesses to feel intimidated by big brands. Large companies have vast capital resources to support their branding activities. Small enterprises, on the other hand, find their financial situation much more limited. Does it mean you can’t establish a strong brand presence? The answer is no. It would be foolish to assume that you need to follow the same strategies used by big market players. However, you can get noticed and grow your influence on a budget.
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Get the basics rights
The first rule of growing your brand presence is to establish stable structures and foundations. Indeed, you want to be in a position to grow safely on the market without being at risk of harmful attacks or complaints that could damage your reputation. Therefore, protecting your business as an entrepreneur plays a significant role in building a reliable brand. With a variety of business insurance services to choose from, you can find progress in the knowledge that you’re covered. From income protection to liability insurance, it’s a good idea to work closely with an insurance broker to figure out the best solution for your business. Additionally, you are also at risk of meeting a problematic client. Someone who refuses to pay for your services or someone who tries to use your ideas for free could affect your growth. Business agreements can make a big difference in managing unpleasant interactions and protecting your rights and brand.
Don’t be afraid to attend events
Joining networking events is intimidating, especially if you are surrounded by known brands. For solo-entrepreneurs, trade shows and networking events can be expensive. However, you could save yourself a lot of money by leaving your credentials with organizers. Indeed, many organizers find it hard to provide sufficient activities and business entertainment for their visitors. As such, you can get in touch close to the event to ask about last-minute conference and presentation slots that need to be filled. More often than not, you can obtain a reduced price – or sometimes even get a slot for free. You can then make yourself visible and heard at different events without breaking the bank. What to bring with you? You should prepare your presentation on a laptop as well as keeping it in cloud storage. It can be helpful to keep a handful of lanyard wallets, as you can wear those around your neck to display your name and brand and store business cards.
Blogging is virtually free
Last but not least, you can make the most of online networking platforms to reach out to your audience group. Publishing articles on LinkedIn can help you build your brand visibility. Take the time to gather data by reading comments and questions on the platform and in social media. It’s a great way of figuring out what to write about and identifying trends.
Making your brand known doesn’t need to break the bank. You can reach out to the right audience group at a low cost, by offering to fill empty conference slots at events or publishing articles on LinkedIn. Protecting your brand may not seem like a brilliant visibility increase strategy, at first, but you can’t grow without solid foundations!
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